Whereever there is gold there is also falsity, intoxication, lust, envy and enmity.
I want that you all my students, shall very vigorously try for this book distribution.
The Materialistic person reads the newspaper, but devotees read Srimad-Bhagavatam. That is the difference. Both are reading, but the subject matter is different.
"These books are so potent that anyone who reads thaem is sure to become Krishna Consicous. So it is very valuable service to distribute our books." – Srila Prabhupada.
The sankirtana devotees are very very dear to Krishna. Because you are doing the field work of book distribution, Krishna has immediately recognised them as true servants. Just like during war time, a farm boy or ordinary clerk who goes to fight for this country on the front immediately becomes a national hero for his sincere effort. So Krishna immediately recognises a preacher of Krishna consciousness who takes all risks t deliver his message.
We are the only hope for the human society to receive real knowledge, and our books are the only real thing. It may take some time, but one day all this rubbish literature, rubbish philosophy, rubbish culture will be replaced. TNOBD Pg 169 Chap 04.
"Our Most Important Activity"
"There is no doubt about it: to distribute books is one most important activity. The temple is not a place for eating & sleeping, but a base from which we send out our soldiers to fight with maya. Fight with maya means to drop thousands and millions of books into the lap of conditioned souls. Just like during war time the bombs are raining from the sky like anything." – August 03, 1973 to Ramesvara.
The most insane game of materialistic society is the game of false ego, where each person tries to establish one's position.