Birth and other transformations are undergone by the body but never by the self, just as change occurs for the moon's phases but never for the moon, though the new-moon day may be called the moon's "death."
Krishna and the sound vibration “KRISHNA” are non-different.
What is the power of Lord’s name ? The process of chanting the holy name of the Lord is so powerful that by this chanting even householders can very easily gain the ultimate result achieved by persons in the renounced order.
Krishna does not agree to award devotional service to merely anyone. Krishna can easily offer a person material happiness or even liberation, but He does not agree very easily to award a person engagement in his devotional service. Devotional service can in fact be attained only through the mercy of a pure devotee. — The Nectar of Devotion, Page 14.
Without being self-controlled, without being disciplined and without being fully obedient, no one can become successful in following the instructions of the spiritual master and without doing so, no one is able to go back to Godhead.
By rendering devotional service unto the Personality of Godhead, Sri Krishna, one immediately acquires causeless knowledge and detachment from the world.
Inexhaustible time, stronger than the strong, is the Supreme Personality of Godhead Himself. Like a herdsman moving his animals along, He moves mortal creatures as His pastime.
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