O son of Kunti, the nonpermanent appearance of happiness and distress, and their disappearance in due course, are like the appearance and disappearance of winter and summer seasons. They arise from sense perception, O scion of Bharata, and one must learn to tolerate them without being disturbed.
Bhagavad Gita 2.14,
Lord Krishna by one of His plenary portions enters every universe and every atom and thus unlimitedly manifests His infinite energy all over the material creation.
Of sacriﬁces I am the chanting of the holy names [japa].
Bhagavat Gita 10.25
In this Age of Kali, the holy name of the Lord, the Hare Krishna mantra, is the incarnation of Lord Krishna. Simply by chanting the holy name, one associates with the Lord directly. Anyone who does this is certainly delivered.
Of Lights I am the radiant Sun.
Bhagavad Gita 10.21,
I regard as great even the smallest gift offered by My devotees in pure love, but even great offerings presented by nondevotees do not please Me
In this age of Kali, the holy name of the Lord, the Hare Krishna maha-mantra, is the incarnation of Lord Krishna.
Regardless of time or place, one who chants the holy name, even while eating or sleeping, attains all perfection.
In Vedic literature Krishna is the central point of attraction and His service is our activity. To attain the platform of love of Krishna is life's ultimate goal. Therefore Krishna, Krishna's service and love of Krishna are the three great riches of life.
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