To associate with the holy name and chant the holy name is to associate with the Personality of Godhead directly.
When we hear about the Lord, we should hear with a spirit to serve the Lord. When we chant his names, we should chant so that He is pleased to hear us chanting. That is the beauty of life, the real art of living.
The rose in the garden gradually takes its shape and color to become beautiful and sweet not by a blind physical law, although it appears like that. Behind that physical law is the direction of the complete consciousness of the Supreme Lord.
Srimad Bhagavatam 2.10.49-50
We should chant the name of the Lord, Hare Krishna, that has as much potency as the Lord Himself.
Srimad Bhagavatam 3.21.32
If you want to learn how to love God or Krishna, then study
The Quest for Enlightment, Chapter 7,
In order to be recognized by Krishna, the Supreme Personality of Godhead, one should chant the holy name of the Lord continuously, twenty-four hours a day.
Srimad Bhagavatam 4.23.7
As God is all light, all bliss and all perfection, so also is Srimad Bhagavatam.
Srimad Bhagavatam 1.3.40
Radharani is the expansion of Krishna. Krishna is the energetic and Radharani is the energy.
Lecture : Srimati Radharani's Appearance Day – Montreal,
August 30, 1968,
Chanting Hare Krishna increases the ocean of transcendental bliss.
The Quest for Enlightment, Chapter 1,
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